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Demonstrate your engagement with the creative critical process throughout this module and chart the development of one or more of your ideas

One of my main ideas I brought to the group was the VT where we created a ‘Presenter Challenge’. I had previously seen something similar on the TV show “Sweat The Small Stuff” this was also a main point of their show and believed it worked really well and engaged the audience with the presenters and thought we should try and replicate something similar in ours. We did this by having our interviewer and dancer Jess teach the presenters a dance routine it would then be up to our guest to decide who’s video would be chosen creating anticipation for the audience as to what one would be shown. As producer I felt I had a main role in making this happen and getting it to work as I was apart of all the pre-production, production(filming) and post-production(editing) of this task. The main focus was the build up to this VT, we got Peggy to dance to the rocky theme tune in preparation for the challenge and I believe this worked really well in creating the right atmosphere. This was also an idea I got from sweat the small stuff as they also build up to the challenge by having each competitor psych themselves up before competing. We then put our own take on this idea by creating the VT into a dance routine where the audience at home could follow, we did this by including the easier steps from the dance and have a step by step guide written on the screen of the dance movements. Overall I feel this part of the show came out really well and engaged the audience the most as they too could take part.

Googlefridays

south-bank-skate-park(London, Southbank legal graffiti)

  • my idea is to do a documentary on both legal and illegal graffiti in London
  • for this production I would travel around London, specifically Southbank and look at all the different types of street art
  • I would also get the general publics opinions on street art and whether they think it should be allowed? do they like it? and whether if there were more places where it was legal would it cut down the crime rate for illegal graffiti?
  • Not only would I interview the general public but also local graffiti artists and see what their opinions are, whether more places like southbank are a good idea or will crime continue as its the risk and danger that attracts people to graffiti.

vandalism  londongraf

  • In the research I did for this project I found this documentary exploring something similar to what mine would be
  • My documentary would be closely like this one but more focused on the legal side of it too and whether it would be possible to only allow legal graffiti to happen within London and England, and looking at graffiti as an art itself.

banksybanksy2

  • I would then focus on the different views on graffiti, how some is seen as art and how some is seen as a crime
  • Banksy would be my main focus for this, how he is known as an artist not a thug and how his painting have made millions by copies being made on postcards, canvas’, greetings cards and many more. Yet other graffiti is seen as vandalism and ugly, and how fair is it to pick and choose when graffiti is art and when it is not.
  • I would want to make the documentary fast paced with cut shots from graffiti to peoples opinions(both graffiti artists and the gerneral publics) to Banksy’s work. I would end the documentary by creating a montage of all the different graffiti shown in the documentary, both legal and illegal and record a voice over to put on top rounding up the points made my the public. Then having my view by saying that I think all graffiti is art and without art all we have is dull grey concrete buildings and that would be a very boring sight.

Critical Reflection

Branding

The first task we were set during this module was to create a brand for our productions as media students, this way all work made by us will be recognisable. I decided to incorporate my passions into this so it would reflect the work I make, my passion within film is horror. I instinctively decided to do my primary research into one of my most influential and looked up to filmmakers, Alfred Hitchcock. From this I learnt that he presents himself as a person to be very serious, professional and stern this being in keeping with the films he has made, neither of which should be taken light heartedly. All photos I found of him were shown in a grungy dark black and white effect with him never smiling, how horror filmmakers I believe should present themselves to their audiences. Therefore although in my brand I did not want to identify myself I wanted to carry on this theme. I choose to create my logo to be simple, as I believe this is most effective and professional. The final outcome is a good mixture of both depicting my passion of film and subtly. The main obstacle was getting the correct font as I found most to be amateur like, this is why in the end I decided on a simple black font, to keep the look classic. Other productions I would compare it to are successful companies such as Paramount and Columbia, they are similar in the way that the main focus is a scenic shot in the background of the title, I really liked the idea of this and so choose my photograph to be a picture of a lake. I believe that I have developed my skills in Photoshop through this project however, I think that with a lot more experience with the software itself I could of created something much more professional. As when looking at globally recognisable branding such as McDonalds and Cocacola, their approach is much different in the sense that they use bold, colourful effects. “The key to brand success are self-definition, transparency, authenticity and accountability.” In terms of Coca-Cola they have all of these areas covered, for my brand I believe I could improve on my authenticity and accountability.

 

Remix

When given the task I knew I wanted to create something to do with my main area of passion for films, horror. I combined what I believe to be some of the best horror chase scenes in the history of filming, I gathered footage from a range of different centuries in order to cover the development of the genre. The footage dates back to the 1980’s and ranges as modern as 2010. I found this task very useful for my own personal development as it enabled me to have to use software I never had before. Such as having to download YouTube clips through an online piece of software. I found it quite difficult to gather as much footage as I would of liked was not avaliable as the movies I had chosen are quite old there was not much variety, this meant that some of the clips I put in were not of the quality I would of liked, such as the Texas chainsaw massacre, 1987 chase scene. I also found this task beneficial for my development as I had to use editing software in order to complete it, I choose to use “imovie” as I am most familiar with this, I now feel I am very confident when using this and can use it to a high standard. The main feature of this task is the message that I have created and sent to the audience, the main use of my remix was for entertainment purposes therefore commercial use. The piece is not interactive to the audience therefore does not offer a lot of involvement from them “Any hot medium allows of less participation”. As the remix is deemed as a short film and therefore classed as hot media, it requires less participation from its audiences as apposed to cold media, which is seen as an item such as a telephone.

 

Production pack

When given the task I knew straight away I was going to choose the horror genre, however I wanted to put a spin on it to make it slightly different and more interesting than your classic horror film. I decided to do a twist up between the two films “The Blair Witch project” and “Shrooms”. The overview is fairly simple; five uni students decide to go on a summer camping holiday things start to unravel and their friendship is pushed to extreme lengths in this nightmare break.  The students fight for their lives as they are tormented and tortured by the unseen sights of the dark forest. I found this task quite challenging, as you had to think of many aspects in order to cover what a producer does to make a film. This included thinking about subjects such as funding for the film and taking into account which film festivals would be interested in your production, something I had never truly researched into before. Therefore within this task I found that research was key, this included looking up things such as comparable titles funding and matching it with how much I thought my film would need for funding. Further research was needed for looking for appropriate film festival I would submit the work to, this was quite clear for me as certain festivals specialise in the field of horror such as Abertoir Horror festival in Aberystwyth, UK and British horror film festival: Bournemouth in Dorset. I found research was also needed in order to create a production pack look professional, for this I used “Monty Python’s Absolutely Anything” to mirror mine off.

 

 

Vine

We were set a task to follow a tragic love story narrative much similar to many examples such as Shakespeare’s Romeo and Juliet, and present it in a vine using ping pong balls naturally we wanted to make this light hearted and entertaining for our audiences. This was inevitable, as the task didn’t need too much depth as it was only allowed to be a short clip. Previously I had never created a vine so I found it useful to play around with the software before hand. This improved my development with the software and allowed me to make a better finished product. “Involving the audience and turning them into active participants; including interactive elements has been proven to increase audience engagement and interest” With this is mind we thought it would be of our benefit to include in our sketch the upcoming craze of the game “flappy bird”, although we have not involved our audience with interactive elements, we have played on the current interest of our audience therefore increased the audiences engagement.

 

Retelling of a classic story

My “wed 2.0” task was based around the story of Beauty and the Beast however I presented it in a modern media interactive way. I believe today’s society and current media believe all girls should look perfect, which they have created to be a superficial unrealistic view of women. I wanted my video to reflect this, by twisting the gender roles from the original storyline I believe I have achieved this. I found this task quite enjoyable as it gave me the chance to be creative and hopefully entertaining. It was however time consuming as I used different websites in order to not stick to one social networking site when presenting the story as I thought this would be dull. This then meant I had to use different generators and websites to try and piece the story together. All this considering I believe this was a fairly successful outcome as when presenting to my peers it received good feedback and many found it funny and entertaining. Within this task I wanted to present to my audiences just how extreme social networking can be and how much impact it has on today society. “One of the strongest tools in the low-budget film promotion arsenal has always been word of mouth – and with the rise of social networking.” Considering this proves just how effective social networking is, it is vastly becoming the lives of the younger generation, I wanted my web 2.0 task to reflect this.

 

Mozilla Popcorn task

When making my Mozilla popcorn task at first I found it a struggle to use as I was unfamiliar with the software. However I quickly learnt as the software isn’t at all complicated to use and doesn’t have many features to play around with. This is something I found to be quite frustrating as I could not be as creative as I would have liked to be with this task. For this reason I believe this task to be least successful throughout all tasks completed, as I felt limited with what I could manipulate and remix. However overall I fell confident with using the software even if I did not particularly like using it.

 

Bibliography

McLuhan marshall; understanding of hot and cold media; page 2

March 4, 2011

http://simonmainwaring.com/brands/why-brands-that-do-good-must-also-do-it-well/  March 4, 2011

Playing the Crowd: A survey of production, distribution and promotion for indie filmmakers- Alex Barrett; 2010

https://berniesismey.makes.org/popcorn/1sgy

https://berniesismey.makes.org/popcorn/1sgy

This is my mozilla popcorn maker task, at first I found it a struggle to use as I was unfamiliar with the software. However I quickly learnt as the software isn’t at all complicated to use and doesn’t have too many features to play around with. This is something i found to to be quick frustrating as I could not be as creative as I would have liked to of been with this task. For this reason I believe this task to be least successful throughout all tasks completed as I felt limited with what I could manipulate and remix. However overall I feel confident with using the software even if I did not particularly like using it.

Remix

Remix

When given the task I knew I wanted to create something to do with my main area of passion for films, horror. I combined what I believe to be some of the best horror chase scenes in the history of filming, I gathered footage from a range of different centuries in order to cover the development of the genre. The footage dates back to the 1980’s and ranges as modern as 2010. I found this task very useful for my own personal development as it enabled me to have to use software I never had before. Such as having to download YouTube clips through an online piece of software. I found it quite difficult to gather as much footage as I would of liked was not avaliable as the movies I had chosen are quite old there was not much variety, this meant that some of the clips I put in were not of the quality I would of liked, such as the Texas chainsaw massacre, 1987 chase scene.

First projects, assignments and feedback

I’ve just recently received feedback on my first marked pieces of coursework that count towards my course. For the first assignment I completed I got 52%, normally this would be a disappointing grade for me however, this is my first essay i’ve done since starting my course and now after some reflection I feel this is a satisfying first mark. At the time of writing the essay we were also given a time limit to complete it within just a week, a time scale I am not used to as usually I am a person that likes to take the time and effort in their work, creating and rewriting until I am happy with the end result. 

The second piece of marked coursework I received was an assignment set where we were graded on a presentation we created and assessed on our blogs so far. The presentation didn’t go as well as I would have hoped, this is due to lack of preparation due to the stress my group was feeling from having to complete the marked essay at the same time. Although my blog brang my mark that probably would of been very poor, higher due to the work I had reflected on and blogged about. Overall my mark for the two came to 49%, again something I feel isn’t the best reflection of the work I could achieve, however its always good to leave room for improvement, especially when i have the whole of this year left and then two more years until I complete my course. 

Film review of “World War Z”

Recently I watched a film titled World War Z, directed by Marc Forster and published in June of this year (2013). The film starts with a seemingly perfect family living their day to day lives, until this is all disrupted when they are taking a car journey and forced to leave behind their belongings and run for their lives. There has been a virus outbreak and its vastly sweeping all countries killing many in the the process. The virus causes humans to transform into a zombie like state, hungry for human flesh. United Nations employee Gerry Lane (father/husband) is forced to fight for the survival of humanity, the film very much follows Todorov’s theory of equilibrium; the perfect family we saw at the start of the film, dis-equilibrium; when the outside force of the zombie virus outbreak disrupts their lives, new-equilibrium; the end of the film offers to the viewers a new altered view of equilibrium. Although i enjoyed the film it was very conventional to the other million zombie films i have seen before, unfortunately it doesn’t offer any different features to these. It does offer however a shock factor, although the film not categorically classed as a horror it has the ability to make audiences jump as their are a lot of unexpected scenes such as a zombie attack on a plane full of passengers, this was one of the main attractions I had for the film. Gerry Lane (Brad Pitt) embarks on a quest to save humanity, he has lots of unexpected delays and challenges as he tries his best to find a weakness in the zombies that are posing a threat to his life, his families and the rest of the world.